As we get into the New Year, we tend to see and hear a lot of “New Year, New You” advertisements. There are tons of Facebook posts, Pinterest boards, and other media begging for you to buy in to the “next big thing.” The idea of re-inventing yourself or your business may sound great – or it may sound a little scary! But is it all really necessary?
In order to stay ahead of the game in the esthetician business, you must be open to change. While growing you still need to offer products and services that your clients love. So, how do you achieve this balance? How do you maximize positive change and minimize backlash?
Open Your Personality to Embrace Change
Change can be scary! It is especially if you’re comfortable with your current situation. If you’re apprehensive about making changes, that translates directly to your customers!
An easy way to change is by setting a goal to make one small change in both your personal and professional lives. This will help you be more flexible. This is no secret sauce. Many top professionals like Tony Robbins and others live by this method of growth. Are you ready to make that change in your life and business?
This all goes back to our blog about our New Year’s Aspirations.
So are you ALL in?
You need to be fully invested in the changes you are going to make in your business and personal life. It is like taking on a new product. You have to be behind the product 100% when you take it on. Remember if you are apprehensive, your clients will pick up on it.
If you choose to adopt a new product or service – be enthusiastic about it! Your attitude toward positive change may inspire someone to break out of their shell!
Educate, Educate, Educate
Don’t forget, in order to be a great esthetician you need to really know your stuff. You must be prepared and knowledgeable about your new product or service. Your customers will want to know how it affects their body? What are the advantages? Are there any risks or side effects? And you need to have the answers.
An easy way to stay on top of your education is by enrolling in our FREE education program Estheticians Edge.
