The Microcurrent Advantage: How To Add Microcurrent To Your Menu For Age-Defying Results

Microcurrent Magic: What is it and how does it work?

In recent years, microcurrent facials have been catching the attention of experts and beauty aficionados as a non-invasive facelift, and in some cases, an alternative to Botox. That said, the technology has actually been around for quite some time as a medical modality. Early microcurrent devices were used to encourage wound healing, as well as muscle stimulation for patients experiencing facial paralysis.

Microcurrent works using a low-grade electrical current, which mimics the body’s own electrical signals in order to cause contractions in the facial muscles and stimulate the skin. It’s also been shown to increase circulation, lymphatic drainage, adenosine triphosphate (ATP) activity, and collagen synthesis.

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What are the benefits and who is microcurrent for?

The primary perk of microcurrent lies in its ability to improve muscle function. Just as other muscles in the body can be trained using contracting movements, the facial muscles work the same way, and microcurrent can be used to facilitate sculpting, toning, and tightening of the face.

After just one treatment, most clients will experience visible definition, which is further enhanced by lymphatic drainage. Microcurrent creates a beautiful contoured appearance, and can give the skin a nice healthy glow, as well as a soft, supple texture thanks to the stimulation of blood flow to the epidermal tissues.

Although these initial effects are temporary, microcurrent does have progressive benefits. With consistent application, microcurrent can actually work to create muscle memory, so that areas such as the brows and cheekbones stay lifted. It’s a great choice for clients looking to address signs of aging, including fine lines and wrinkles, sagging or drooping skin, dullness, and fluid retention areas of concern such as the jaw line or cheeks.

Before and After Microcurrent Pictures

Before and After microcurrent

What you’ll need to get started with microcurrent facials

The key element to providing microcurrent facials for your clients will be the investment in your microcurrent device. Tools for administering treatment come in a variety of formats, including various wand sizes and shapes, as well as gloves which can be worn by the practitioner and conduct current on contact with the skin.

CSS top professional microcurrent machine recommendations

At California Skincare Supply, we offer several professional microcurrent machine options so you can choose according to your preference and the needs of your practice. A few favorites follow.

Anima Aria by DermaJem

The Aria system is a multifunctional device, offering everything you need to combine microcurrent with other complementary modalities, including LED, ultrasonic, and radiofrequency.

The Aria multifunction facial system offers multiple modalities to take your treatments to the next level. 

Each modality can be used individually to add a boost to your existing skin treatments. Create custom combinations to suit your clients’ needs, and you can even create signature treatments exclusive to you. 

With the functionality and versatility of the Aria, the sky’s the limit!

dermajem anima aria microcurrent tool

New customers get 10% off their first purchase! 

We sell DermJem equipment at the manufacturer’s lowest allowed price! 

Anima Neptune 2.0 by DermaJem

In addition to all of the features of the Aria system, the Neptune suite includes hydro dermabrasion for a total of five fabulous modalities in one, and endless options for custom treatment.

The Neptune 2.0 gives you five different modalities and features a touchscreen interface that allows you to easily change between one modality and another. 

The Neptune 2.0 Modalities: 

  • Hydrodermabrasion
  • Oxygen Infusion
  • Radiofrequency 
  • Microcurrent
  • LED Mask 
DermaJem Anime Neptune

New customers get 10% off their first purchase! 

We sell DermaJem equipment at the manufacturer’s lowest allowed price! 

Anima Libra Microcurrent Magic Gloves & Radiofrequency

For facialists who love to provide facial massage, microcurrent gloves make it easy to uplevel your treatments with an added boost. This device also has radiofrequency capabilities for further enhancement.

The Libra gives you the ability to tone the skin by increasing collagen and elastin production with radiofrequency and also gives you the ability to tighten and tone the muscles underneath the skin with microcurrent  gloves.

Microcurrent softens and tones the muscles and connective tissue in the skin by increasing cellular activity and has been shown to reduce wrinkles and fine lines. 

Radiofrequency energy can reach deep layers of the skin to improve the underlying tissue structure without damaging the skin.

The Libra Microcurrent system includes the following hand-pieces:

  • Microcurrent Magic Gloves
  • Bipolar Radiofrequency
Anima Libra

New customers get 10% off their first purchase! 

We sell DermaJem equipment at the manufacturer’s lowest allowed price! 

Anima Adagio by DermaJem

If you love microcurrent, the Adagio is the ultimate option for customizing treatments. In addition to microcurrent gloves, disk, globe, and q-tip probes are included, and can be used to create expertly targeted protocols.


The Adagio uses safe and effective microcurrent energy to give your clients comfortable treatments. 

Your clients can expect to see the following: 

  • An enhanced facial contour with more sculpted features
  • Reduction in fine lines and wrinkles
  • Reduction in puffiness and inflammation
  • A more lifted and tight brow and jawline
  • A firmer and smoother skin texture and tone
  • Improved circulation 
  • An increase in natural collagen production

It’s recommended that the client continues for 9 treatments.

anima adagio microcurrent

New customers get 10% off their first purchase! 

We sell DermaJem equipment at the manufacturer’s lowest allowed price! 

Once you’ve chosen your device and become adept with the technology, adding microcurrent to your facials is easy and very versatile. Microcurrent can be performed as a standalone service, making it perfect for featuring as an express facial. It also pairs well with a number of other modalities – such as dermaplaning, microdermabrasion, hydrodermabrasion, and LED – and can be a great add-on or upgrade option for most services.

Marketing Microcurrent

Strategies for educating your clients and selling microcurrent services

Strategy #1: Talk up the important points

If microcurrent is new to your menu, the easiest way to get clients excited and ready to book is by educating them on how the technology works and how it can be incorporated into their services with you.

Using your professional website or social media, you may want to spotlight your new treatment options with a list of benefits. You can use the following list in any marketing materials to help break it down:

The Many Benefits of Microcurrent:

  • Instant lifting, contouring, and sculpting
  • Increased collagen and elastin
  • Reduce the appearance of fine lines and wrinkles
  • Safe, painless, and non-invasive
  • Brightens the skin for a glowing appearance
  • Encourages lymphatic drainage
  • Minimizes dark circles and puffiness
  • Promotes muscle tone in the facial muscles – aka a workout for your skin

Strategy #2: Offer more opportunities to experience the magic

In the beginning, you may find it helpful to position microcurrent as an add-on and even offer your VIPs a free upgrade for their first treatment. Once they’ve seen the effects for themselves, they’ll be more likely to ask for it at future appointments. You may also wish to offer service packages, so that clients are able to enjoy the cumulative benefits of multiple treatments.

And don’t forget that you can also offer them the advantage of DIY home treatments with a handheld microcurrent device. Check out our blog on the Julie Lindh Beauty Wand!

Strategy #3: Know all the answers to frequently asked client questions

One more way to connect with your clientele is to make yourself available for a little Q&A.

Cost of treatment will depend on your location, who is providing the treatment, and the type of servicer. On average, microcurrent services typically start at about $150 but can be worth as much as $600 in combination with other modalities.

For best results, those new to microcurrent may want to receive treatment as often as once per week for the first 6-12 weeks. After that, you can space treatments a bit further apart to maintain your results. However, because the technology is non-invasive, you can opt to get a microcurrent facial as often as you like.

Microcurrent is very safe and there are minimal risks involved. That said, there are a few contraindications to be aware of, including epilepsy, certain heart conditions, pacemakers, or metal implants in the body such as bridgework, metal plates, or pins.

Microcurrent offers different benefits working to tone and tighten the facial muscles as opposed to Botox, which temporarily blocks the muscle movements that cause wrinkle formation. The two can be used to complement one another. However, you will want to wait to book a microcurrent treatment for at least two weeks following Botox injections.

In most cases, a professional microcurrent facial will feature more advanced strength devices, as compared to those available for the at-home market. However, at-home tools can be beneficial as a way to maintain results between professional treatments.

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